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Almost twenty years of experience in business development, management, public relations, marketing, advertising and education have allowed me to excel in an extraordinarily vast number of roles. Whether it’s managing a multi-faceted IT project or designing and implementing a strategic plan, I go beyond what is obvious and expected. Communication is key in every industry, and it's what I do best. 


When working with me:

  1. Project components are expertly juggled, landing in just the right spot - at just the right time. 
  2. Milestones are surpassed with gusto. I scoff at obstacles and lead my team across the finish line. We celebrate victories together. 
  3. The ideation radio is always playing. If there is a better solution, I’ll find it.
  4. My left brain demands data-driven results. My right brain demands an innovative approach. They do not compromise. 
  5. Integrity is my true north.
  6. Strategic persuasion, individualization and authentic networking are not sold separately.
  7. Woo is just what I do. 

I specialize in working with thought leaders in pursuing dreams and achieving goals. From customers to the IT department to the C-Suite, I am both comfortable and proficient. 


A LITTLE OF MY PAST WORK


CORPORATE STRATEGY

Sphera Strategies

Sphera Strategies

COMMUNICATIONS CONSULTING

Project New Hope

STAR Resources

AlphaHound, Inc.

Kerry Brooks Music

Charlotte Mecklenburg Library

Charlotte Mecklenburg Friends of the Library

 

Public Relations Society of America, Southeast Region

Public Relations Society of American, Counselors Academy

Adam's Avenue Integrative Health

Alternative Healing Network

Foundation for Animal Care & Education

YWCA Central Carolinas

Hands on Charlotte

Coalition to Unchain Dogs

Walk N Roll Doggie

San Diego Animal Support Foundation

The Brian Britt Show

Eddie Osterland, America's First Master Sommelier

DIGITAL CONTENT CREATION

Sphera Strategies

Kerry Brooks Music 

Hooker Media

AlphaHound, Inc.

Ford & Forest

PUBLIC SPEAKING & EDUCATION

National University, School of Health & Human Services

Public Relations Society of America Counselor's Academy

Greenville County Schools

PROJECT MANAGEMENT

Role:  IT Project Manager

Outcome: Site Live Ahead of Schedule

Led a 10 person website development team (1 direct report) in the institution's inaugural site launch from the ground zero.

Researched, hired, and collaborated with third-party information architecture firm.  Conducted market research to guide development process and ensure content supported the inaugural year $1M fundraising goal.

Visit the website.

Role: Communications Project Manager

Outcome: Goals Exceeded By Over 140%

Managed logistics and staff of 40+ (2 direct reports) in a bilingual creative campaign including 15 county-wide public photo shoots.

Public engagement and awareness were concurrent goals with the primary goal of attaining high quality content to support rebranding.  Photography goals exceeded by 298%. Testimonial goals exceeded by 141%

See some content in use here and here.

Campaign Awards:  

2016 John Cotton Dana Library Public Relations Award (National)

2014 Gold, Silver ADDY Awards (Local)

 

 


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BE EXTRAORDINARY. ESCHEW MEDIOCRITY.