When I attended my first PRSA Couneslors Academy Conference last year, I connected with a staggering number of incredibly accomplished and genuinely helpful and kind-hearted public relations executives. It seemed almost inconceivable that such a talented group of top-level professionals would be so welcoming to a "newbie".
Two of the people who selflessly shared their time mentoring and advising me were Deborah Weinstein, President and Co-Founder of the award-winning Strategic Objectives and George Rosenberg, Founder and Principal of the Rosenberg Group. As luck would have it, George was actually designated as my "buddy" for the conference. Talk about beginner's luck!
I am honored to host Deborah as a guest blogger this week, as she provides an introduction to George's conference presentation on Monday, May 5th. For more CAPRSA Conference information visit the website (or follow on Facebook and Twitter).
George Rosenberg: Seven Danger Signs of the Agency Management Trap -
and HOW to Escape
Monday, May 5 at 8:00 – 9:15 am
A longtime attendee, supporter and friend of Counselors Academy, George Rosenberg,
APR, brings a lifetime of PR agency and business-building experience to his breakout
session “Seven Danger Signs of the Agency Management Trap -
and How to Escape,” at CAprsa The Keys to Agency Business on May 5, in Key West.
Founder and Principal of The Rosenberg Group Inc., www.georgerosenberg.com,
George Rosenberg is an experienced counselor, strategist, and business advisor who
provides consulting and coaching services to public relations and integrated
communications firms across North America.
George has enjoyed a long and distinguished career in the public relations world, including
President and CEO of Cohn & Wolfe and a variety of account and management positions at
Burson Marsteller. He founded The Rosenberg Group in 2002 to help PR agency leaders
better focus on visioning, strategic planning, and how to manage firm growth, leadership,
human resources, and operational issues. He also coaches key agency members on how to
improve leadership and develop better management skills.
George works with numerous Counselors Academy member firms, start-ups, virtual firms,
and sole practitioners who want to grow their practice.
Read more from Deborah about #CAPRSA in her latest post for Strategic Objectives: Rites of Spring Why PR Agency Leaders NEED Counselor's Academy.